I was born in Lebanon, at the crossroads of cultures where hospitality, resilience, and diversity shaped every part of life. Growing up there taught me three things that still define how I build brands today: empathy to connect with people, clarity in the midst of chaos, and the ability to translate meaning across cultures.

For 25 years, I’ve worked as both a brand strategist and identity designer, combining those traits into a simple lens. Hospitality means I design brands that feel human and earn trust. Resilience means I strip away noise and create brands that endure, not just chase hype. Range means I shape brands that can travel, scalable, adaptable, and trusted across borders.

The result is a brand-building process that delivers more than visuals or strategy decks. I help founders cut through noise, gain clarity on their identity and direction, and build brands that resonate deeply, endure over time, and expand confidently into new markets.